Conference Agenda Day One: Tuesday 21 September

08:30 Registration

09:00 Chairman´s Welcome And Opening Address

James Nurton
Managing Editor
Managing IP

KEY-NOTE – IP LAW DEVELOPMENT AND HARMONISATION

09:10 How Do Planned Changes In European Frameworks Affect The Patent Filing Strategy Of Your Company?

• The latest patent law developments in Europe
• The European Patent System - An insight into plans for future
• IP5 –the latest updates

Ingwer Koch
Director Patent Law
European Patent Office, Germany

09:50 Building A Patent Portfolio To Align With Corporate Objectives

• Matching a coherent patent portfolio to fulfil your business requirements
• Creating and managing a cost effective patent portfolio

Matthew Goodwin
Chief Patent Counsel, and Global Head of Patents
Unilever, United Kingdom

10:20 Recent Developments In US Patent Law

• The impact of changes in US patent law on corporate IP strategies
• The US Supreme Court’s decision in the Bilski case – what will it mean to industry?

11:20 Integrated IP Management – Integrating Your Patent Strategy Into Your Business Plan To Meet Corporate R&D Goals

• Securing an up-to-date, relevant portfolio matching your corporate goals and interests
• Developing strategies for the use of IP within the company
• Maintaining an updated IP inventory and communicate the revenue potential to your patent owners and stakeholders

Gabriele Mohsler
European and German Patent Attorney
Ericsson, Sweden

11:50 The Global Application – Considerations For Successfully Filing For New Patents And Leveraging Inventive Concepts On A Long Term Basis

• Foreign filing – how to minimize costs
• Global application -successful strategies and practical examples

Maria Stenbäck
Senior Patent Attorney
Awapatent, Sweden

13:30 Building A Patent Portfolio In A High Growth Industry

• Introducing project specific IP strategies to secure a fully up-to date portfolio
• Prioritising your portfolio
• Increasing quality and value in your IP Portfolio

Erik Müller
IPR Director
Vestas Windsystems, Denmark

14:10 Identify Opportunity Areas For New Innovations Through Examination Of Existing Patent Portfolios

• Develop a comprehensive understanding of the opportunity areas that has not yet been secured by other companies
• Identify the demand for new innovation coming from your Clients – define the question to be answered
• Identify what are other application areas where similar inventions might have been done – Open Innovation
• Find the innovations and do R&D to find how you can use the innovations to answer your questions
• Benefit from recognizing pockets of innovations around the world, especially from emerging economies

Nitin Chaudhary
Manager, IP & Legal Services
Evalueserve, India

15:20 How To Secure Reasonable Costs And Handle Strategic Patent Questions In An International Market

• SME’s are often faced with budget constraints on IPR
• Combining internal and external resources effectively to create maximum value for money
• Analysing market dynamics to develop optimised filing policies

Nikolai Bisgaard
Vice President IPR
GN ReSound, Denmark

15:50 Patents In Emerging Markets - Latin America, Asia, Europe

John Flaim
Global Patent Chair
Baker & McKenzie, USA

OPEN DISCUSSIONS

16:20 Patent Pooling And Open Innovation

More and more companies are moving towards open innovation and the industry needs to understand this phenomenon and make the best of it. This session will examining the rise of open innovation and discuss what it means for the IP professionals and the firms IP protection strategies

17:05 IP Governance In A R&D Organisation

• Complementary use of Patents, Trade Secrets and Contractual Rights
• Decision bodies, processes and necessary tools
• Useful key performance indicators

Peter Berg
VP Legal & Tax for Development & Engineering
Tetra Pak, Sweden

17:35 Successfully Integrate Patents And Business To Drive Strategic Innovation And Profitability

• Leveraging your segmented patent portfolio to protect R&D and standards compatible with your business goals
• Determining the size and ratio of your patent portfolio to decide the right investment level and drive your competitive edge

Henrik Mathiassen
Head of Patent Department
Zealand Pharma, Denmark

18:05 Chairman Closing Remarks